Coffee.

Sustainably Sourced. Direct Trade.

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Coffee from Around
the World

There’s a certain beauty to coffee. The world’s second-biggest commodity never seems to let us down. It’s mostly famous for giving us a jolt when we need it, for being the center of the modern café culture and the distinguished taste. Little do people often know that the bean is such a complex little structure. More on that in a bit. We’ve chosen to source our coffee directly, because it just makes sense. This way we can Impact the origin at which the coffee was born, putting more money into the right pockets by cutting out the middle man.

Life Changing Coffee

Amokka Coffee Roasters

Making great coffee is a curious matter. It takes but one mistake in a very long process to do permanent damage. This is why we have taken an active role in every aspect of this journey. We are the only company in the world that does this and sustainably we might add, and it allows us to become deeply involved and to constantly improve. We like to refer to it as from seed to serving.

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This is why we do it!

Direct Trade

It’s quite simple. By paying an above-market price – and above Fairtrade price – to farmers directly, the money is directed to the right pocket. It also gives us a unique opportunity to influence the quality in a number of ways, providing not only feedback to the hands who cultivated it but also being able to earmark funds providing technical assistance, knowledge, and training as well as improved infrastructure.

Coffee is such an incredible commodity that we have unfortunately become accustomed to paying too little for. It’s a commodity that is often time used to divert traffic into supermarkets as an item on sale, where supermarkets actually accept making tiny if any profits. This skews the perception price of coffee.

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